Jon Evans

Jon Evans

Host of Uncensored CMO & System1 CMO.

Appears in 9 Episodes

Advertising creativity in times of crisis

The most returned guest in Uncensored CMO history, Orlando Wood, is back. He made a brief cameo last episode but I wanted to dive deeper into creative styles that work...

Ritson on Recession: what every marketer needs to know

As always, Mark Ritson packs a punch in this episode. But a punch that is much needed in hard times. We tackle how to approach marketing in a recession, the smart way ...

How entertainment, brand mascots and creative testing delivered a winner for Tourism Australia - Susan Coghill

How do you market a country that's closed? Better still, how do you market a country that's closed with a top 0.1% ad creative? I speak to Susan Coghill of Tourism Aus...

How the world’s best leaders lead with speed - Sophie Devonshire

I catch up with Sophie Devonshire, CEO of The Marketing Society and author of "Superfast: Lead at Speed", about what it takes to be a great marketing leader.

Why reach-based media planning is broken and how to fix it - Karen Nelson-Field

Right now, there's a lot of attention on attention. Everyone seems to have a point of view on the role of measuring attention and its importance. So I had a chat with ...

Why all car adverts are the same - Kirsten Stagg, Skoda

Why are all car ads the same? Well that's the question I asked Kirsten Stagg, Marketing Director at Skoda UK, to find out how we can make more effective automotive adv...

Can marketing save the planet? - Leo Rayman, Eden Lab

I speak with Leo Rayman, formerly CEO at Grey UK, on what brands can do to take a more sustainable approach to business and how he's tackling it with his new consultan...

How a great culture led to creativity at KFC - Meghan Farren, KFC CMO

I speak with Meghan Farren from KFC, about some of the pivotal moments in the fast food giant's marketing history, including the infamous FCK campaign and how they add...

5 ways to make effective advertising - Jon Evans

Producer James set me the challenge to record a bonus episode while I'm on holiday, so I thought I'd reveal the secret to increasing your market share with 5-star adve...

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