Jon Evans

Jon Evans

Host of Uncensored CMO & System1 CMO.

Appears in 65 Episodes

How a new brand character challenged Whisky conventions to help The Woodsman double market share

Today I'm speaking with Whyte and Mackay Marketing Director Janice McIntosh and Mr President (their agency) CCO Jon Gledstone about the launch of their new campaign fo...

Rising from the ashes: the inspirational story of overcoming tragedy with Bozoma Saint John (former Netflix CMO)

Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life. Her career has included roles as the Global C...

The secrets to Super Bowl success with Michelob ULTRA's Ricardo Marques

Today we’re diving deep into the high-stakes world of Super Bowl advertising with a very special guest—Ricardo Marques, the VP of Marketing for Michelob ULTRA. Ricardo...

The flamingo effect: how Very made their retail brand sparkle - Jessica Myers Very CMO

Today we're joined by Jessica Myers, CMO of The Very Group. Previously Jess was CMO at Metro Bank and has since made the transition to the highly competitive retail ma...

Creating the Metaverse, lessons from Google Glass and the Whitehouse - Dave Kaufman, Meta

Dave Kaufman is responsible for the marketing for one of the biggest tech bets of all time; the Metaverse. As Director of Global Marketing for VR and the Metaverse for...

A B2B marketing masterclass with PwC's Global CMO, Antonia Wade

Today I'm joined by Antonia Wade, Global CMO at PwC and Author of The B2B Buyer Journey. This episode is a true B2B masterclass. We break down the importance of brand,...

Les & Sarah’s big review of the year

One of the most popular episodes of all time was my first with Sarah Carter and Les Binet, so I'm bringing them back to do a review of 2023. We talk about what makes L...

How confused.com challenged the meerkats on smaller budgets - Sam Day

Now in this episode, we're talking about one of the most competitive markets in the world - insurance comparison. Anyone who's followed this market will know just how ...

Reloaded: How to be a successful challenger - Adam Morgan (2020)

Today I'm revisiting episode 3, with Adam Morgan, founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint to find out wha...

Top 10 marketing and behavioural science insights with Nudge host, Phill Agnew

Today I'm joined by Phill Agnew, senior product marketer at Buffer and host of Nudge, the only podcast dedicated to consumer psychology, and the other podcast that reg...

How Just Eat used celebrities and jingles to help them become market leader - Susan O'Brien

Today I'm joined by Susan O'Brien, who is the VP Brand at Just Eat Takeaway. Just Eat are famous for their ads with celebs such as Snoop Dogg and Katy Perry, but are e...

No GUT no glory; from startup to Cannes Lions agency of the year in 5 years - Anselmo Ramos

Anselmo Ramos is the co-founder and Creative Chairman of GUT, a global independent creative agency with offices worldwide. He, along with his co-founder Gaston Bigio, ...

Creativity, Christmas and a Cardiac Crisis - Vicki Maguire, Havas

Vicki Maguire is the Chief Creative Officer at Havas London, responsible for some of the best ads of all time. Notably Asda's Elf ad in 2022 which is the happiest ad w...

How Airbnb bounced back from losing 80% of their business with long term brand building - Nancy King

Nancy King is the VP of Marketing at Airbnb. She leads Airbnb's global brand marketing team, performance marketing, marcom and social media teams. Prior to Airbnb, Nan...

The divided brain, attention and how we see the world - Dr Iain McGilchrist

Dr Iain McGilchrist is a psychiatrist, writer, and former Oxford literary scholar. McGilchrist came to prominence after the publication of his book The Master and His ...

The Mac is back: how Wieden+Kennedy gave McDonald's its swagger

In this episode I'm joined by Tass Tsitsopoulos, Strategy Director, and Brandon Pracht, Managing Director for the McDonald's global advertising team at Wieden+Kennedy....

How NBCU harnesses the power of entertainment; iconic shows, reality TV and the Olympics - Josh Feldman

Josh Feldman serves as Global Chief Marketing Officer, NBCUniversal Advertising and Partnerships. Feldman is responsible for driving how the NBCUniversal’s Advertising...

How Salesforce built the world's most successful B2B brand - Colin Fleming

One thing we don't talk enough about on the Uncensored CMO is B2B. Specifically, B2B companies that are investing in their brand. One such company is Salesforce, who a...

The state of D2C and nailing your personal brand; advice from serial entrepreneur Tash Courtenay-Smith

Tash Courtenay Smith is a serial entrepreneur, renowned digital marketing expert, and best-selling author. Starting out as a journalist for the Daily Mail, Tash went o...

Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters

The Gary Vee of Australia is back in the Uncensored CMO hot seat. That is, of course, everyone's favourite marketing professor, Mark Ritson. In this episode we talk ab...

How LEGO used play time to unlock creativity - Julia Goldin, Global CMO, LEGO

Julia Goldin is the Global Chief Marketing and Product Officer for the world's no. 1 toy brand, LEGO. Prior to joining the LEGO Gin 2014, Julia was Global CMO at Revlo...

The myths of marketing live with Tom Goodwin

Tom Goodwin is back for our first ever live event in London. As uncensored as ever, we cover all things digital transformation to the biggest myths in marketing, this ...

TikTok sensation Rob Mayhew on turning his passion into a business

For a very special edition of the podcast (episode 100!) I'm joined by a very special guest, Rob Mayhew, TikTok sensation and Creative Director at Gravity Road. Rob's ...

The business of creativity - Sir John Hegarty

Advertising legend Sir John Hegarty returns to the podcast to discuss why he created a course focused on the business of creativity. If you've listened to the podcast ...

The extraordinary cost of being dull - Peter Field and Adam Morgan

Marketing waste is one of the biggest issues facing our industry. So when marketing legends Peter Field and Adam Morgan reached out to me to talk about their new work ...

How Lucky Saint created the non-alcoholic beer category - Luke Boase, Founder

How do you create a brand in a sub-category where only a handful of major brands operate a product line, from scratch, having never worked in the industry before? Well...

Orlando Wood on Advertising

Long time returning guest Orlando Wood is back in the hot seat, talking all things advertising. We look back on his two IPA bestselling books, Lemon and Look Out, to d...

"Who Gives a Crap" on DTC vs retail, small budgets and their first TV campaign - Emily Kraftman, Managing Director UK

Emily Kraftman is the Managing Director for UK & Europe for a brand who are disrupting a category no one else thought to, toilet paper. That brand is, of course, Who G...

What the marketing industry is truly terrified of - Tom Goodwin

The return of Uncensored CMO podcast legend Tom Goodwin. In this final flourishing episode recorded from Cannes Lions Festival of Creativity, in what has become our an...

Selling Uncommon, the death of advertising and a British original - Nils Leonard

Nils Leonard is returning to the Uncensored CMO podcast after selling his agency, Uncommon to Havas. We discuss what's next, why he feels it's an investment not an acq...

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