Jon Evans

Jon Evans

Host of Uncensored CMO & System1 CMO.

Appears in 78 Episodes

From Hamlet to Haribo: the serious case for humour - Trevor Robinson

In this episode, we're talking about a very, very serious topic. Humour. It turns out humour is not just funny, but it's good for business. In fact, humour in advertis...

How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne

Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they m...

Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy

Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on ...

Scott Galloway on the end of the brand era, monetising rage and how to create wealth

Scott Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Prof G lives up to the billing as t...

From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison

Today we're talking about more Boom! and less bust with Scott Morrison, the inspirational, energizing coach that teaches marketing teams how to be more successful, how...

A CMO Masterclass - how John Lewis redefined emotional advertising - Craig Inglis

Today we're talking about what makes a great CMO. One of the CMOs that I've admired throughout his career is Craig Inglis, who famously was a CMO for John Lewis for ma...

Should’ve gone to Specsavers, how a simple brand idea created a winning vision for the company - Peter Wright & Nicola Wardell

One of my favourite campaigns of all time is "Should've Gone to Specsavers" an idea that has completely transformed the Specsavers business. I speak to their CMO, Pete...

How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director

How does someone create advertising for a brand that is over 150 years old? That is exactly what Stephen O'Kelly has been tasked with as Global Brand Director at Guinn...

Copy that works, a copywriting masterclass with Vikki Ross

Vikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of voice. This episode...

Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury

We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for...

How Liquid Death founder, Mike Cessario, created a billion dollar water brand

Today I'm joined by Mike Cessario, the founder and CEO of Liquid Death, a water brand worth $1.4b. With the use of creative brand marketing and punk aesthetic, Mike wa...

Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp

As Chief Marketing Officer, Michelle Taite leads Intuit Mailchimp’s Marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, pr...

Amazon’s Chief Creative Officer on the power of emotional advertising, distinctive brand assets and delivering at speed

Jo Shoesmith is the Global Chief Creative Officer at Amazon. She leads lead brand creative, design, production, social, and brand identity functions, as well as agency...

How a new brand character challenged Whisky conventions to help The Woodsman double market share

Today I'm speaking with Whyte and Mackay Marketing Director Janice McIntosh and Mr President (their agency) CCO Jon Gledstone about the launch of their new campaign fo...

Rising from the ashes: the inspirational story of overcoming tragedy with Bozoma Saint John (former Netflix CMO)

Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life. Her career has included roles as the Global C...

The secrets to Super Bowl success with Michelob ULTRA's Ricardo Marques

Today we’re diving deep into the high-stakes world of Super Bowl advertising with a very special guest—Ricardo Marques, the VP of Marketing for Michelob ULTRA. Ricardo...

The flamingo effect: how Very made their retail brand sparkle - Jessica Myers Very CMO

Today we're joined by Jessica Myers, CMO of The Very Group. Previously Jess was CMO at Metro Bank and has since made the transition to the highly competitive retail ma...

Creating the Metaverse, lessons from Google Glass and the Whitehouse - Dave Kaufman, Meta

Dave Kaufman is responsible for the marketing for one of the biggest tech bets of all time; the Metaverse. As Director of Global Marketing for VR and the Metaverse for...

A B2B marketing masterclass with PwC's Global CMO, Antonia Wade

Today I'm joined by Antonia Wade, Global CMO at PwC and Author of The B2B Buyer Journey. This episode is a true B2B masterclass. We break down the importance of brand,...

Les & Sarah’s big review of the year

One of the most popular episodes of all time was my first with Sarah Carter and Les Binet, so I'm bringing them back to do a review of 2023. We talk about what makes L...

How confused.com challenged the meerkats on smaller budgets - Sam Day

Now in this episode, we're talking about one of the most competitive markets in the world - insurance comparison. Anyone who's followed this market will know just how ...

Reloaded: How to be a successful challenger - Adam Morgan (2020)

Today I'm revisiting episode 3, with Adam Morgan, founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint to find out wha...

Top 10 marketing and behavioural science insights with Nudge host, Phill Agnew

Today I'm joined by Phill Agnew, senior product marketer at Buffer and host of Nudge, the only podcast dedicated to consumer psychology, and the other podcast that reg...

How Just Eat used celebrities and jingles to help them become market leader - Susan O'Brien

Today I'm joined by Susan O'Brien, who is the VP Brand at Just Eat Takeaway. Just Eat are famous for their ads with celebs such as Snoop Dogg and Katy Perry, but are e...

No GUT no glory; from startup to Cannes Lions agency of the year in 5 years - Anselmo Ramos

Anselmo Ramos is the co-founder and Creative Chairman of GUT, a global independent creative agency with offices worldwide. He, along with his co-founder Gaston Bigio, ...

Creativity, Christmas and a Cardiac Crisis - Vicki Maguire, Havas

Vicki Maguire is the Chief Creative Officer at Havas London, responsible for some of the best ads of all time. Notably Asda's Elf ad in 2022 which is the happiest ad w...

How Airbnb bounced back from losing 80% of their business with long term brand building - Nancy King

Nancy King is the VP of Marketing at Airbnb. She leads Airbnb's global brand marketing team, performance marketing, marcom and social media teams. Prior to Airbnb, Nan...

The divided brain, attention and how we see the world - Dr Iain McGilchrist

Dr Iain McGilchrist is a psychiatrist, writer, and former Oxford literary scholar. McGilchrist came to prominence after the publication of his book The Master and His ...

The Mac is back: how Wieden+Kennedy gave McDonald's its swagger

In this episode I'm joined by Tass Tsitsopoulos, Strategy Director, and Brandon Pracht, Managing Director for the McDonald's global advertising team at Wieden+Kennedy....

How NBCU harnesses the power of entertainment; iconic shows, reality TV and the Olympics - Josh Feldman

Josh Feldman serves as Global Chief Marketing Officer, NBCUniversal Advertising and Partnerships. Feldman is responsible for driving how the NBCUniversal’s Advertising...

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