Jon Evans
Host of Uncensored CMO & System1 CMO.
Appears in 108 Episodes
Fame, Feeling & Flamingos: how consistency helped Very hit new heights
Jess Myers CCO of The Very Group, returns to the podcast sharing the success of her role over the past year. We'll explore how Jess and her team navigates the crucial ...
How Tony’s Chocolonely is breaking the mould with their Dean of Dopeness (CMO) Sadira Furlow
In this episode, we're diving into a fascinating conversation with Sadira Furlow, known as the "Dean of Dopeness" at Tony's Chocolonely. We unpack Sadira's career jour...
Rory Sutherland on Jaguar: Madness or Marketing Genius?
The marketing world has been dominated by the recent Jaguar rebrand. It's split opinion in the industry with many criticising the bold new approach with Jaguar's move ...
How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)
In the first of a two part special on one of my favourite challenger brands of all time, Tony’s Chocolonely, I speak with their Chief Chocolonely (CEO), Douglas Lamont...
Google Retail MD on the power of search and the secrets to why we watch YouTube - Sophie Neary
In this episode, we dive into the fascinating world of digital retail and YouTube with our special guest, Sophie Neary, Retail MD at Google. We explore studies compari...
The Power of Compound Creativity with Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1)
In this episode, we're going to be talking about Compound Creativity, a new report by System1 in partnership with the IPA showing how being consistent with your creati...
Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can
Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike’s focus on DTC...
The brands trying to change the world - Chris Baker, Serious Tissues & Change Please
Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that figh...
Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)
Elfried Samba is CEO of Butterfly 3ffect. Samba immigrated from D.R. Congo to the UK at age 14 before rising to prominence in the Social media space through his work a...
Mark Ritson reviews the highest scoring beer ads of all time (down the pub)
Mark Ritson is back and has convinced me to record in a pub, talking about the top 10 beer ads of all time (while drinking beer) - what could go wrong? We break down s...
Building Britain's Most Iconic Brands - Kerris Bright (BBC)
Kerris Bright is the Chief Customer Officer at the BBC. She was previously Chief Marketing Officer at Virgin Media.She is a highly experienced leader, bringing a custo...
How the NFL harnesses the power of emotion to drive record audiences - Tim Ellis & Glenn Cole
The NFL is one of the biggest sporting entities in the world and it's reaching the biggest audiences it ever has. So in this episode, I'm joined by their CMO Tim Ellis...
An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi
In this episode, we're talking about one of my favourite subjects; innovation. And who better to talk about it with than Mauro Porcini, who's the Chief Design Officer ...
David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song
Today I'm speaking with one of the most awarded creatives on the planet, David Droga, founder of iconic agency Droga5, and now CEO of Accenture Song, one of the larges...
Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade
In this episode, Antonia Wade, CMO of PwC, turns the tables and interviews our usual host, Jon Evans. From tax intern to marketing podcast host, we delve into Jon's jo...
Sir John Hegarty & Orlando Wood on the next creative revolution
Welcome to the 150th edition of the Uncensored CMO podcast. To celebrate, I'm joined by Orlando Wood, my colleague at System1 and author of Lemon and Look Out, with th...
A Challenger Brand Workout with Gymbox Brand Director Rory McEntee
Regular listeners of the podcast will know how much I love challenger brands, and Gymbox are one of the best examples of a challenger brand really shaping up their ind...
Brand of the year CMO on Innovation, TED talks and what B2B can learn from B2C - Rebecca Hirst
Rebecca Hirst is the Chief Marketing Officer of EY UK, a TEDx Speaker and a winner of Campaign's 40 over 40. Before joining EY and making the switch to B2B, Rebecca wa...
Characters, humour & disasters: how GEICO changed the insurance game
Michelle Moscone is the VP of Brand and Content at GEICO, one of the most famous insurance brands in the US. Michele's career has spanned from project management at so...
The Mischief mindset behind the most creative agency in the US with Greg Hahn
Greg Hahn is the Co-founder and Chief Creative Officer of Mischief. One of the hottest agencies in the world doing work for the likes of Tinder, Tubi and Coors Light. ...
How DoorDash built a $40 billion business in 10 years with Kofi Amoo Gottfried, CMO
Kofi Amoo-Gottfried is the CMO of DoorDash, the premier local commerce platform valued at over $40 billion and dominates over 65% of the market for restaurant delivery...
Olympics CMO on Olympic glory and a Paralympic legacy
Greg Nugent was the CMO for the London 2012 Olympic and Paralympic Games, one of the biggest events ever to take place. The entire world was watching as Greg’s work ca...
How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve
I often get asked why are there not more marketers on boards of companies? It turns out that only around 2.6% of board positions are filled by marketers, so I'm joined...
From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman
Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior marketing roles at Formula 1 and Virgin Media. Most recently...
The Marketoonist on why humour is good for business - Tom Fishburne
In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our industry through his entertaining cartoons saying what we're...
How e.l.f built a billion dollar beauty brand - Kory Marchisotto
Kory Marchisotto is the Chief Marketing Officer of e.l.f Beauty, a beauty company that surpassed over $1b in annual sales. They're digital first brand builders, taking...
How Gymshark built a unicorn with influencers - Noel Mack
We're again talking about one of my favourite topics; challenger brands. In this episode we've got one of the most successful challenger brands in the world, Gymshark....
B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg
Listeners of have shown me time and again that you want more B2B content, so in this episode I'm joined again by the Les and Peter of B2B, Jon Lombardo and Peter Weinb...
Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook
Every year, the advertising industry descend upon the south of France to meet up in Cannes over a glass of rosé to celebrate the power of creativity. So I thought it w...
How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world
In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating fiv...