James McKinven
Founder of PodPanda.co
Appears in 132 Episodes
How not to be boring in B2B, AI agents and lessons from F1 - Colin Fleming
Colin Fleming is a returning guest, and the CMO of ServiceNow, a B2B company ripping up the B2B marketing playbook. It’s not the first time Colin has done this, having...
Scott Galloway vs Rory Sutherland - is the era of brand over?
In a world first, Scott Galloway and Rory Sutherland go head to head to talk about some of the biggest topics in marketing. They lock horns on Scott's controversial st...
Who killed Duo? How Duolingo built a brand on entertainment
Today, I’m joined by James Kuczynski, Creative Director at Duolingo, and Dan Salkey, Founding Partner at Small World, for a conversation on how to build truly entertai...
Dan Ariely: the hidden forces that shape your customers' decisions
In this episode, we deep dive into the irrational world of customer behaviour with legendary behavioural economist Dan Ariely. Dan reveals why we’re all predictably wr...
Rory Sutherland on why marketing is the answer to economic growth
Rory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional...
Prof G on AI eating itself, social media rage & the end of the CMO
Scott Galloway (Prof G) has returned to the Uncensored CMO podcast for a second time, in a special live episode. Galloway is Professor of Marketing at NYU Stern School...
AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM
Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the...
Forbes guide to being an influential CMO - Seth Matlins
Seth Matlins is the Managing Director of the Forbes Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneur...
Oreo’s playful positioning, bold innovation and brand partnerships - Eugenia Zalis
Today Jon talks with Eugenia Zalis, CMO for one of the most iconic sweet brands in the world, Oreo. We talk about their "stay playful" positioning, incredible brand co...
Cadillac’s re-launch of an iconic car brand for a new era
Cadillac is an iconic American brand who are navigating the shift to electrification in the automotive industry and have partnered up with 72andSunny to launch their b...
Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand
Rob Mayhew joins Jon for bonus episode, talking about his big move to New York City, becoming a full-time content creator and how brands can work with creators like hi...
Rare Beauty: the story behind the success of Selena Gomez’s make up brand - Katie Welch
Rare Beauty is a brand built on the inclusive approach to beauty set by their celebrity founder, Selena Gomez. They've taken the US market by storm and so I'm speaking...
Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench
This episode is a QSR masterclass. Ken Muench is the CMO of Yum! brands, who own Taco Bell, KFC and Pizza Hut. I speak to Ken about how he started the agency that got ...
Creativity & Consistency: driving growth for the worlds largest beer brands - Marcel Marcondes
Marcel Marcondes is the CMO of AB InBev, who run the largest portfolio of beer brands in the world. Stella Artois, Corona, Michelob Ultra and Budweiser are all under t...
A masterclass on business productivity with Nir Eyal
I think one of the biggest problems facing us today is the amount of distraction in our lives. Social media feeds, unnecessary meetings, huge inboxes full of emails yo...
How Pfizer made the highest scoring Pharma ad of all time - Susan Rienow
The Super Bowl is the biggest advertising event of the year, with the biggest brands in the world flexing their advertising muscles (and budgets). A new entrant to the...
Samsung CMO on Tech Innovation, Flying Ostriches & Doing More with Less - Benjamin Braun
Today Jon sits down with Benjamin Braun, CMO at Samsung Europe, for a fascinating conversation that spans from innovative tech demos to Olympic marketing strategies. B...
The Attention Economy: Why not all reach is equal with Karen Nelson Field
Dr Karen Nelson Field is a multiple returning guest to the podcast, talking about her book "The Attention Economy: A Category Blueprint" which takes an in-depth look i...
From Shark Tank to Super Bowl - the story of America's fastest growing beverage (Poppi) with Allison Ellsworth
In this episode I'm joined by Allison Ellsworth, founder of the fastest growing beverage brand in the US, Poppi.Poppi was started as Mother Beverage in 2018 (a nod to ...
Mr Bates vs The Post Office - the real story behind the drama with Patrick Spence
Mr Bates vs The Post Office is a the most watched drama on ITV of all time. It's the extraordinary story of the greatest miscarriage of justice in British legal histor...
The power of personalisation and how to deliver at scale - Mark Abraham, BCG
Mark Abraham leads Boston Consulting Group’s Marketing, Sales & Pricing practice in North America. He also launched and leads the firm’s personalization capability. He...
How not to plan: what matters most in 2025 - Les Binet and Sarah Carter
It's our annual tradition to bring Sarah Carter and Les Binet, authors of How Not To Plan, onto the podcast to discuss the hot topics of the year and what marketers ne...
How Amazon built distinctive assets, compound creativity and a winning culture - Ed Smith
Ed Smith leads the Amazon mass marketing team in Europe. In this episode we talk about how Amazon create such emotional advertising, how they make such huge decisions ...
Reloaded: Rupert Howell co-founder of HHCL on creating the agency of the decade
Uncensored CMO Reloaded. This episode was first published in May 2021.Rupert Howell is one of the founders of the iconic advertising agency HHCL & Partners. This is a ...
Never Mind The Adverts Christmas Special
For a special Christmas edition of the Uncensored CMO, we've recorded a bonus episode of the Never Mind the Adverts podcast, featuring our good friend Orlando Wood. We...
Fame, Feeling & Flamingos: how consistency helped Very hit new heights
Jess Myers CCO of The Very Group, returns to the podcast sharing the success of her role over the past year. We'll explore how Jess and her team navigates the crucial ...
How Tony’s Chocolonely is breaking the mould with their Dean of Dopeness (CMO) Sadira Furlow
In this episode, we're diving into a fascinating conversation with Sadira Furlow, known as the "Dean of Dopeness" at Tony's Chocolonely. We unpack Sadira's career jour...
Rory Sutherland on Jaguar: Madness or Marketing Genius?
The marketing world has been dominated by the recent Jaguar rebrand. It's split opinion in the industry with many criticising the bold new approach with Jaguar's move ...
How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)
In the first of a two part special on one of my favourite challenger brands of all time, Tony’s Chocolonely, I speak with their Chief Chocolonely (CEO), Douglas Lamont...
Google Retail MD on the power of search and the secrets to why we watch YouTube - Sophie Neary
In this episode, we dive into the fascinating world of digital retail and YouTube with our special guest, Sophie Neary, Retail MD at Google. We explore studies compari...