Why every marketer should be more pirate - Sam Conniff
In this episode I'm joined by Sam Conniff, the author of Be More Pirate, creator of Uncertainty Experts and stand-up comedian. I speak to Sam about what marketers can learn from the pirates (which is a genuinely interesting look back in time), how we can deal with uncertain times and find out what his best joke is in his new hobby, stand-up comedy.
To win a copy of Sam's book, you just have to guess the number of books he's sold. Send me a message on LinkedIn with your guess.
What we covered:
To win a copy of Sam's book, you just have to guess the number of books he's sold. Send me a message on LinkedIn with your guess.
What we covered:
- Why hot pink is the colour of a punk rebellion
- Creating a challenger brand pirate operation inside a large soft drink company
- The fear and loneliness of the challenger
- Why piracy inspired a book about being an entrepreneur
- How today is like the golden age of privacy
- The forward thinking nature of Piracy that are relevant today
- How piracy is a creative rebellion
- Pioneering fair pay, equal relationships, insurance scheme, democratic process
- How the pirate flag became the worlds first super brand
- How ‘surrender or die’ was a very effective strap line
- Protecting the pirate brand guidelines
- The power of shared values in victory
- What do you do with no money
- Why values based results never materialised
- How fear drives decision making
- Navigating yourself off the map
- The pirates that work in the Navy
- How the pirate code ensured strong accountability
- The role of advertising in a post consumer society
- The fantasy of the ‘business plan’ compared to lived values
- What are you willing to fight for?
- The best modern day pirates
- How pirates end up becoming the navy
- Turning land-fill firehoses into luxury items
- The 5 Pirate Principles also known as the 5 ‘Rrrrr’s’
- The upheaval that led to becoming an expert on Uncertainty
- What you can learn from gang members in prison
- How the pandemic was predictable
- The truth in most situations is ‘I don’t know’
- There is discovery in doubt
- The profound impact of increasing your uncertainty tolerance
- Sam shares a surprising new talent
Creators and Guests
