Uncensored CMO, hosted by Jon Evans, uncovers the bullshit and carefully managed PR messages to explore the good, the bad and quite frankly downright ugly truth about marketing.

Listen to the Trailer

Latest Episodes

How Gymshark built a unicorn with influencers - Noel Mack

We're again talking about one of my favourite topics; challenger brands. In this episode we've got one of the most successful challenger brands in the world, Gymshark....

B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg

Listeners of have shown me time and again that you want more B2B content, so in this episode I'm joined again by the Les and Peter of B2B, Jon Lombardo and Peter Weinb...

Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook

Every year, the advertising industry descend upon the south of France to meet up in Cannes over a glass of rosé to celebrate the power of creativity. So I thought it w...

How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world

In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating fiv...

From Hamlet to Haribo: the serious case for humour - Trevor Robinson

In this episode, we're talking about a very, very serious topic. Humour. It turns out humour is not just funny, but it's good for business. In fact, humour in advertis...

More Episodes »
Broadcast by