January 24, 2024

Ep.

118

59:22

MIN

Creating the Metaverse, lessons from Google Glass and the Whitehouse - Dave Kaufman, Meta

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Dave Kaufman is responsible for the marketing for one of the biggest tech bets of all time; the Metaverse. As Director of Global Marketing for VR and the Metaverse for Meta (formerly Facebook), it's fair to say Dave has a pretty sizeable task on his hands. He's no stranger to large marketing bets, having been on the marketing team for Google Glass, which ultimately failed. But sandwiched in-between working for Google and Meta, Dave worked for Obama's Whitehouse for the United States Digital Service.In this episode we discuss if the US is behind the UK in terms of marketing thinkers, why marketing education is overlooked, why Google Glass failed and what the future holds in terms of the Metaverse.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

Guest

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Timestamps

Intro

Dave’s favourite episodes of Uncensored CMO

Elon vs Mark in a fight

US vs UK marketing

How to not be full of sh*t in marketing

Was Google Glass a failure?

Launching the Meta X Rayban Sunglasses

Explaining the metaverse

How to quantify the success of the metaverse

When will the metaverse become mainstream?

Making virtual reality more familiar

Does tech have a marketing problem?

Working for founders

Working at President Obama’s Whitehouse

Working with low budgets

Dave’s bets for 2024

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