March 27, 2024

Ep.

127

66:12

MIN

Copy that works, a copywriting masterclass with Vikki Ross

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Vikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of voice. This episode is a copywriting masterclass. We start by delving into the principles of great copy, before looking at it in action with our very own Copy Safari (where we go out into the world to find real ads), and then round off by asking the big question; is AI going to replace copywriters?

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro 00:

How Vicki got into copywriting 00:

Advice for people wanting to get into copywriting 00:

Why are car ads so bad? 00:

Is copywriting intimidating? 00:

Why copywriters need a good brief 00:

When copy goes wrong 00:

The principles of great copy 00:

This sentence has five words 00:

Power of a six word story 00:

#CopySafari 00:

Prime - It’s Right Here 00:

Nurofen and Nuromol 00:

Why marketers should work with lawyers 00:

Uber Eats - Just a tap away 00:

Subway - Saver Subs 00:

Lebara Mobile - Blady Blah 00:

Sacla - Spaghetti You Won’t Forgetti 00:

Monday.com - Meet your power suite 00:

TFL - See it, say it, sorted 00:

Greatest copywriting examples of of recent times 00:

Vikki’s favourite campaigns she’s worked on 00:

Will AI take copywriter’s jobs? 01:

Advice for clients on copy

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