May 28, 2024

Ep.

136

54:06

MIN

How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world

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In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating five star work. To find out more about the work I'm joined by David Boscawen from VCCP, also known as Bosco, and Gui Ferreira who's recently joined Cadbury, bringing an outside perspective on what it means to take over an iconic brand with 200 years of heritage.

See behind the scenes

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

Guest

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Timestamps

Intro

Gui's background

David's background

How VCCP and Cadbury started working together in 2017

David and Gui's favourite Cadbury ads

Compound creativity and consistency

Key to a successful client agency relationship

How to write a good brief

Cadbury business results

Future of the Cadbury brand

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