June 25, 2024

Ep.

140

46:52

MIN

How e.l.f built a billion dollar beauty brand - Kory Marchisotto

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Kory Marchisotto is the Chief Marketing Officer of e.l.f Beauty, a beauty company that surpassed over $1b in annual sales. They're digital first brand builders, taking the internet by storm and connecting closely with their customers. In this episode we talk about why Kory invests heavily in their brand, how every employee is a shareholder and why they collaborated with Liquid Death.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro

Kory’s background

Founding story of e.l.f

How do e.l.f make their products so affordable

Why e.l.f are investing in brand building

Staying close to your consumer

Bringing customer insight into the business

Staying agile as a large business

Where have e.l.f invested marketing spend

The e.l.f customer demographic

e.l.f’ x Liquid Death collaboration

e.l.f x Chipotle

The e.l.f culture and why it’s important

Kory’s advice to younger marketers

Why Kory shares her learnings so much on LinkedIn

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