July 23, 2024

Ep.

144

90:50

MIN

Olympics CMO on Olympic glory and a Paralympic legacy

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Greg Nugent was the CMO for the London 2012 Olympic and Paralympic Games, one of the biggest events ever to take place. The entire world was watching as Greg’s work came to life. Before working on the Olympics, Greg oversaw the move of the Eurostar to St Pancras, which included creating the world’s longest champagne bar.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro 00:

How did Greg get into marketing 00:

Greg’s time at Eurostar 00:

The longest champage bar in the world 00:

Becoming the CMO of the London 2012 Olympics 00:

How the team was pivotal for putting on the Olympics 00:

The importance of the legacy of London 2012 00:

Why the Paralympics became so prevalent in 2012 00:

What happened after London 2012 00:

From Olympics to Rising Pheonix 01:

How to execute on big ideas - Magic and Logic 01:

The power of persistence 01:

Telling powerful stories about those with disability

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