How Pinterest grew to 640 million monthly users by doing the opposite of social media

Colleen DeCourcy is one of the most influential creative leaders in modern marketing. Now Chief Marketing Officer at Sonos, she joins Jon for a candid conversation about the relationship between creativity, commercial performance and leadership through change.They discuss why Colleen joined Sonos, what it takes to turn around a brand, and how to bring creativity back into an organisation when the pressure for short-term results is intense. From Nike’s changing fortunes to the limits of performance marketing, Colleen makes the case for brands that stand for something and leaders prepared to take difficult decisions when it matters.She also reflects on the hardest moment of her career, why great teams need more than talent, and how marketers should approach AI without losing the human judgement that makes creative work valuable.A masterclass in leading creatively when the business needs results.Sign up to one of our festive events here:<a href="https://info.uncensoredcmo.com/festive-events-interest">https://info.uncensoredcmo.com/festive-events-interest

Duolingo has built one of the most distinctive brands in modern marketing, not by playing it safe, but by creating the conditions for its team to move quickly, take risks and occasionally embrace a little chaos.Manu Orssaud, Duolingo’s Chief Marketing Officer, joins Jon Evans to unpack the strategy behind the brand’s biggest moments: from the apparent death of Duo and its rapid-response iPhone content to a Bad Bunny campaign built at the speed of culture.But this is not simply a conversation about being funny on social media. Manu explains the culture of trust required to take creative risks, how to sell bolder work into the business, and how Duolingo measures whether marketing is actually working.They also discuss behavioural science, the limits of brand safety, handling the AI backlash, and why the next phase of Duolingo marketing may involve a little less chaos.A masterclass in building a culturally relevant brand without losing commercial discipline.

Jessica Jensen, Chief Marketing Officer at LinkedIn, joins Jon Evans for a practical masterclass on what actually works on the platform now. Beginning with a review of Jon’s own profile, they cover the route to becoming a Top Voice, the changing role of B2B creators and how brands can work with them credibly.They also explore the formats that are earning attention, whether collaborator posts genuinely work, and how buyers use LinkedIn to validate the people and companies they choose to work with.