March 30, 2025

Ep.

183

35:45

MIN

AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM

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Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the hot topic in marketing today, AI, and what a new wave of agentic AI technology means for marketers.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro

Part 1: Colin Fleming

The things people don’t understand about B2B marketing

How AI is having an impact on marketing

ServiceNow’s relationship with Adobe

Advice to marketers to stay on cutting edge of AI

Part 2: Billy Seabrook IBM

Where are we on this AI journey

Principles of an effective campaign using AI

How effective has AI been for IBM

What’s next when AI at scale becomes the norm?

AI: a threat or an opportunity?

Part 3: Stacy Martinet

Stacy’s role at Adobe

What makes great marketing for marketers?

Communicating all the changes in marketing (specifically with AI)

What is Agentic AI and what are it’s use cases?

How technology is used to enhance creativity

Tips on how to utilize agentic AI

How to future proof our marketing

What goes into creating an event like Adobe Summit

Intro

Part 1: Colin Fleming

The things people don’t understand about B2B marketing

How AI is having an impact on marketing

ServiceNow’s relationship with Adobe

Advice to marketers to stay on cutting edge of AI

Part 2: Billy Seabrook IBM

Where are we on this AI journey

Principles of an effective campaign using AI

How effective has AI been for IBM

What’s next when AI at scale becomes the norm?

AI: a threat or an opportunity?

Part 3: Stacy Martinet

Stacy’s role at Adobe

What makes great marketing for marketers?

Communicating all the changes in marketing (specifically with AI)

What is Agentic AI and what are it’s use cases?

How technology is used to enhance creativity

Tips on how to utilize agentic AI

How to future proof our marketing

What goes into creating an event like Adobe Summit

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