June 17, 2025

Ep.

195

62:43

MIN

Startup masterclass - how Seedlip went from idea to Diageo exit in 3.5 years - Ben Branson

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Ben Branson is the founder of Seedlip, a non-alcoholic spirit brand he started in 2015, and sold 3 years later to Diageo. Jon speaks to Ben about the origins of the brand, how the grew so fast, what makes Ben such an impressive marketer (despite him not liking marketing) and how a brand goes from 0 to exit in such a short space of time. We also talk about Ben's new brands and his Hidden 20% charity.

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Creators and guests

Jon Evans

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Jon Evans

Host of Uncensored CMO

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Timestamps

SIntro 00:

Where did the idea for Seedlip come from? 00:

Charging a high price 00:

How to push through the hard times 00:

What led to such large growth in the early days of Seedlip 00:

Planning for success vs making it up as you go 00:

The power of intelligent naivety 00:

Creativity within budget constraints 00:

From innovator to scale up 00:

Why did Ben Branson and Seedlip sell to Diageo? 00:

What Ben doesn’t like about marketing 00:

Why Ben is a masterful marketer 00:

The Hidden 20%: Ben’s autism story and charity 01:

Why Ben wants to close his charity, The Hidden 20%?

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