June 24, 2025

Ep.

196

59:52

MIN

From CMO to CEO - advice from The Marketing Academy founder Sherilyn Shackell

/

/

After 20 unhappy years as a headhunter, it took a near death experience for Sherilyn Shackell to launch The Marketing Academy, a non-profit organisation developing leadership talent in marketing. Launched in 2010, The Marketing Academy now helps marketers become CMOs and CMOs become CEOs. This episode, we focus on exactly how CMOs can get a seat at the table in the boardroom and all the traits they need to do this successfully.

See behind the scenes

No items found.

Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

Guest

at

Listen everywhere

Timestamps

Intro

How a near death experience led to the creation of The Marketing Academy

Does trauma help founders?

What is The Marketing Academy?

How The Marketing Academy Fellowship helps CMOs become CEOs

Why there needs to be CMOs on boards

What CMOs can do to get on boards

Why CMOs need to build their own profiles

Why CMOs need to invest in relationships

Why having a personal brand is a talent magnet

The biggest fears and anxieties of CMOs

What marketers can learn from the best CMOs in the world?

KEEP LISTENING

Uncensored CMO Webclip

Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD

Is Jaguar’s bold rebrand a stroke of genius or marketing madness? We sit down with Rawdon Glover, Managing Director of Jaguar, to unpack the strategy behind one of the most dramatic relaunches in automotive history. From pausing sales to redesigning the brand from the ground up, Rawdon shares how Jaguar is reinventing itself for a younger, electric-first generation and talks about the visceral response from the launch video.

Uncensored CMO Webclip

Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision

In partnership with NBCUniversal, we sit down with Tyler Bahl, CMO of Activision, to explore what it takes to market some of the world’s most successful games, from Call of Duty to Tony Hawk Pro Skater. Tyler shares insights on launching blockbuster titles, the evolving gaming landscape in 2025, and how livestreaming, esports, and AI are transforming the industry. Plus, lessons from 23 editions of Call of Duty, surprising audience insights, and working directly with icons like Tony Hawk.

Uncensored CMO Webclip

Marketing secret sauce with Kraft Heinz CMO Todd Kaplan

In this episode, produced in partnership with NBCUniversal, we sit down with Todd Kaplan, CMO of Kraft Heinz, to uncover the marketing “secret sauce” behind some of the world’s most iconic brands. Todd shares lessons from driving 21 quarters of growth at Pepsi, why simplicity beats complexity in marketing, and how he’s bringing an entrepreneurial spirit to Kraft Heinz. We also dive into working with agencies, building in-house creative, and what makes a truly great CMO.