Go back
July 1, 2025
Ep.
197
33:59
MIN
How to build a brand on TikTok - Sofia Hernandez
Sofia Hernandez
/
Global Head of Business Marketing & Commercial Partnerships
/
TikTok
In collaboration with TikTok, System1 have launched a new research paper called "The Long and the Short Form of It", explaining how brands can navigate and excel in this of this new world of short form content. In this episode I catch up with TikTok's Head of Business Marketing and Partnerships to discuss the research and help brands succeed on the platform.
See behind the scenes
No items found.
Creators and guests

Host
Jon Evans
Host of Uncensored CMO

Guest
Sofia Hernandez
Global Head of Business Marketing & Commercial Partnerships
at
TikTok