July 6, 2025

Ep.

198

31:58

MIN

Why AI will be a creative game changer - Simon Morris, Adobe

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Simon Morris is Adobe’s VP of International Marketing, joins us to share how Adobe is empowering creativity at scale. We discuss the impact of AI on marketing, why creativity will always need human skills, and how Adobe partners with brands like Real Madrid to build iconic campaigns. Simon also shares what makes a great marketing leader today, how to launch products successfully, and what’s next for AI and creators.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro

The size of the Cannes activation for Adobe

Simon’s marketing career

Adobe’s CEO named creative champion of the year

Where has AI had the biggest impact in marketing?

Will AI replace creativity?

Where will human skills be most required in the age of AI?

How Adobe are their own customer

What campaigns have been made with Adobe’s own software?

How brands can work with creators?

Freedom for creators vs sticking to guidelines

How to successfully launch a new product

Partnering with sports teams to build their brand (Real Madrid)

Maintaining trust in Adobe AI products, with potential IP worries

Whats the next thing in AI we need to pay attention to?

Building a brand for long term when the world is increasingly short term

What makes a great marketing leader today?

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