Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD

Rawdon Glover

Managing Director, Jaguar

JLR

Is Jaguar’s bold rebrand a stroke of genius or marketing madness? We sit down with Rawdon Glover, Managing Director of Jaguar, to unpack the strategy behind one of the most dramatic relaunches in automotive history. From pausing sales to redesigning the brand from the ground up, Rawdon shares how Jaguar is reinventing itself for a younger, electric-first generation and talks about the visceral response from the launch video.

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Creators and guests

Host

Jon Evans

Host of Uncensored CMO

Guest

Rawdon Glover

Managing Director, Jaguar

JLR

Guest

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