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August 19, 2025
Ep.
206
60:31
MIN

Fernando Machado on turning creativity into a competitive advantage

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Fernando Machado is one of the world’s most celebrated CMOs, known for game-changing campaigns like Burger King’s “Moldy Whopper.” In this episode, Fernando shares the work he’s most proud of, why surprising campaigns cut through, and how creativity drives real business growth. We also discuss the most innovative non-advertising ideas from his career, what it takes to be an influential CMO, and his advice for startups looking to scale through bold marketing.

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Creators and guests

Jon Evans
Host

Jon Evans

Host of Uncensored CMO
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Timestamps

00:00

Intro

01:30

What campaigns has Fernando been most proud of throughout his career

07:57

The Moldy Whopper Campaign

16:55

Why surprising campaigns are effective

20:52

The most creative non-advertising things in Fernando’s career

36:05

How to be an influential CMO

41:46

Fernando’s advice to marketing startups

51:39

The Lions Growth MBA