CMO masterclass & how to grow billion dollar brands with PepsiCo CMO Jane Wakely and Neil Barrie

Jane Wakely

CMO

PepsiCo

What makes a world-class CMO? In this masterclass, we’re joined by Jane Wakely, CMO of PepsiCo, and Neil Barrie, founder of 21st Century Brands, to explore the strategies that drive growth of billion dollar brands. We discuss why CFO partnerships matter, how to reappraise established brands, and why creativity, whether through celebrity campaigns or a giant Cheetos thumb, still drives results. Plus, Jane and Neil share practical lessons on making change happen inside complex organisations.

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Creators and guests

Host

Jon Evans

Host of Uncensored CMO

Guest

Jane Wakely

CMO

PepsiCo

Guest

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Timestamps

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