How Zwift created a global fitness unicorn - Steve Beckett
It’s not often you meet a CMO who helped build a unicorn from the ground up while creating an entirely new category. Steve Beckett, CMO of Zwift, joined as employee number five and played a key role in turning Zwift into the global sporting powerhouse it now is.In this episode, Steve shares how Zwift balanced performance marketing with brand building, deeply understanding the acquisition metrics while making bold brand bets, including becoming the founding sponsor of the Tour de France Femmes avec Zwift. We also explore how the business scaled through COVID, the bold move to launch their own hardware, and the role brand played in raising capital.This is a conversation about what it really takes to build a category-defining company and why the best CMOs understand both the metrics and the magic.Sign up to our live event, The Calling, on April 21st here:<a href="https://event.uncensoredcmo.com/events/uncensoredcmo/2044861">https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Subscribe to our newsletter, The One Thing:<a href="https://newsletter.uncensoredcmo.com/">https://newsletter.uncensoredcmo.com/Listen to our new podcast, Uncensored Renegades:Apple Podcasts: <a href="https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960">https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c
