Creativity, Courage and Changing Fortunes - Sonos CMO, Colleen DeCourcy

Colleen DeCourcy is one of the most influential creative leaders in modern marketing. Now Chief Marketing Officer at Sonos, she joins Jon for a candid conversation about the relationship between creativity, commercial performance and leadership through change.They discuss why Colleen joined Sonos, what it takes to turn around a brand, and how to bring creativity back into an organisation when the pressure for short-term results is intense. From Nike’s changing fortunes to the limits of performance marketing, Colleen makes the case for brands that stand for something and leaders prepared to take difficult decisions when it matters.She also reflects on the hardest moment of her career, why great teams need more than talent, and how marketers should approach AI without losing the human judgement that makes creative work valuable.A masterclass in leading creatively when the business needs results.Sign up to one of our festive events here:<a href="https://info.uncensoredcmo.com/festive-events-interest">https://info.uncensoredcmo.com/festive-events-interest

See behind the scenes

No items found.

Creators and guests

Host

Jon Evans

Host of Uncensored CMO

Guest

Listen everywhere

Timestamps

KEEP LISTENING

Duolingo CMO on why playing it safe could be killing your brand

Duolingo has built one of the most distinctive brands in modern marketing, not by playing it safe, but by creating the conditions for its team to move quickly, take risks and occasionally embrace a little chaos.Manu Orssaud, Duolingo’s Chief Marketing Officer, joins Jon Evans to unpack the strategy behind the brand’s biggest moments: from the apparent death of Duo and its rapid-response iPhone content to a Bad Bunny campaign built at the speed of culture.But this is not simply a conversation about being funny on social media. Manu explains the culture of trust required to take creative risks, how to sell bolder work into the business, and how Duolingo measures whether marketing is actually working.They also discuss behavioural science, the limits of brand safety, handling the AI backlash, and why the next phase of Duolingo marketing may involve a little less chaos.A masterclass in building a culturally relevant brand without losing commercial discipline.

LinkedIn Growth Masterclass with LinkedIn CMO, Jessica Jensen

Jessica Jensen, Chief Marketing Officer at LinkedIn, joins Jon Evans for a practical masterclass on what actually works on the platform now. Beginning with a review of Jon’s own profile, they cover the route to becoming a Top Voice, the changing role of B2B creators and how brands can work with them credibly.They also explore the formats that are earning attention, whether collaborator posts genuinely work, and how buyers use LinkedIn to validate the people and companies they choose to work with.

How Spotify makes B2B marketing worth listening to - Bridget Evans

Spotify has become one of the world’s most distinctive brands, but what can marketers learn from the way it uses sound, culture and creativity to build emotional connection?Bridget Evans, Spotify’s Global Head of Advertising Business Marketing, joins Jon Evans to explain why audio remains an underused marketing opportunity, and how brands can build an audio strategy people do more than simply hear: they remember it.They discuss the return of the jingle, why taste may become an even more important differentiator in the age of AI, and whether younger audiences really have shorter attention spans, or simply higher standards for what deserves their attention. Bridget also shares how Spotify markets to Gen Z, the enduring impact of Spotify Wrapped, and why the company invests so heavily in Cannes Lions.