00:00Intro 00:
01:11Selling Uncommon to Havas 00:
02:10What does partnering with Havas allow them to do? 00:
08:22How did the team react? 00:
09:50Expanding to the US 00:
12:22What’s changing? 00:
14:42Part 2: What’s new with Uncommon? 00:
16:33Keeping creativity alive 00:
19:20Is advertising dead? 00:
21:21Getting Chat GPT to write a new British Airways Strapline 00:
22:49Chat GPT writes an ad for British Airways 00:
24:46What car brand Nils would most like to work on 00:
27:01The work Uncommon actually did for British Airways 00:
28:52The importance of advertising internally 00:
29:59Making 512 different productions for BA 00:
32:13The power of simplicity 00:
34:26Making out of home powerful 00:
35:22What does AI mean for creativity? 00:
38:09Do CMOs understand the value of creativity? 00:
43:58Biggest problems we as an industry need to solve 00:
47:27Demonstrating the value of creativity 00:
50:57Creating culture in a growing agency 00:
55:11Power of generosity 00:
56:26Uncommon’s “faff tax” 00:
58:45The world’s #1 podcast by Jon Evans 00:
59:592 Uncommon stories 01:
02:51What what Nils do if he wasn’t running Uncommon?
