All Episodes
Displaying 61 - 90 of 199 in total
How Gymshark built a unicorn with influencers - Noel Mack
We're again talking about one of my favourite topics; challenger brands. In this episode we've got one of the most successful challenger brands in the world, Gymshark....
B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg
Listeners of have shown me time and again that you want more B2B content, so in this episode I'm joined again by the Les and Peter of B2B, Jon Lombardo and Peter Weinb...
Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook
Every year, the advertising industry descend upon the south of France to meet up in Cannes over a glass of rosé to celebrate the power of creativity. So I thought it w...
How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world
In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating fiv...
From Hamlet to Haribo: the serious case for humour - Trevor Robinson
In this episode, we're talking about a very, very serious topic. Humour. It turns out humour is not just funny, but it's good for business. In fact, humour in advertis...
How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne
Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they m...
Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy
Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on ...
Scott Galloway on the end of the brand era, monetising rage and how to create wealth
Scott Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Prof G lives up to the billing as t...
From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison
Today we're talking about more Boom! and less bust with Scott Morrison, the inspirational, energizing coach that teaches marketing teams how to be more successful, how...
A CMO Masterclass - how John Lewis redefined emotional advertising - Craig Inglis
Today we're talking about what makes a great CMO. One of the CMOs that I've admired throughout his career is Craig Inglis, who famously was a CMO for John Lewis for ma...
Should’ve gone to Specsavers, how a simple brand idea created a winning vision for the company - Peter Wright & Nicola Wardell
One of my favourite campaigns of all time is "Should've Gone to Specsavers" an idea that has completely transformed the Specsavers business. I speak to their CMO, Pete...
How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director
How does someone create advertising for a brand that is over 150 years old? That is exactly what Stephen O'Kelly has been tasked with as Global Brand Director at Guinn...
Copy that works, a copywriting masterclass with Vikki Ross
Vikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of voice. This episode...
Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury
We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for...
How Liquid Death founder, Mike Cessario, created a billion dollar water brand
Today I'm joined by Mike Cessario, the founder and CEO of Liquid Death, a water brand worth $1.4b. With the use of creative brand marketing and punk aesthetic, Mike wa...
Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp
As Chief Marketing Officer, Michelle Taite leads Intuit Mailchimp’s Marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, pr...
Amazon’s Chief Creative Officer on the power of emotional advertising, distinctive brand assets and delivering at speed
Jo Shoesmith is the Global Chief Creative Officer at Amazon. She leads lead brand creative, design, production, social, and brand identity functions, as well as agency...
How a new brand character challenged Whisky conventions to help The Woodsman double market share
Today I'm speaking with Whyte and Mackay Marketing Director Janice McIntosh and Mr President (their agency) CCO Jon Gledstone about the launch of their new campaign fo...
Rising from the ashes: the inspirational story of overcoming tragedy with Bozoma Saint John (former Netflix CMO)
Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life. Her career has included roles as the Global C...
The secrets to Super Bowl success with Michelob ULTRA's Ricardo Marques
Today we’re diving deep into the high-stakes world of Super Bowl advertising with a very special guest—Ricardo Marques, the VP of Marketing for Michelob ULTRA. Ricardo...
The flamingo effect: how Very made their retail brand sparkle - Jessica Myers Very CMO
Today we're joined by Jessica Myers, CMO of The Very Group. Previously Jess was CMO at Metro Bank and has since made the transition to the highly competitive retail ma...
Creating the Metaverse, lessons from Google Glass and the Whitehouse - Dave Kaufman, Meta
Dave Kaufman is responsible for the marketing for one of the biggest tech bets of all time; the Metaverse. As Director of Global Marketing for VR and the Metaverse for...
A B2B marketing masterclass with PwC's Global CMO, Antonia Wade
Today I'm joined by Antonia Wade, Global CMO at PwC and Author of The B2B Buyer Journey. This episode is a true B2B masterclass. We break down the importance of brand,...
Les & Sarah’s big review of the year
One of the most popular episodes of all time was my first with Sarah Carter and Les Binet, so I'm bringing them back to do a review of 2023. We talk about what makes L...
How confused.com challenged the meerkats on smaller budgets - Sam Day
Now in this episode, we're talking about one of the most competitive markets in the world - insurance comparison. Anyone who's followed this market will know just how ...
Reloaded: How to be a successful challenger - Adam Morgan (2020)
Today I'm revisiting episode 3, with Adam Morgan, founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint to find out wha...
Top 10 marketing and behavioural science insights with Nudge host, Phill Agnew
Today I'm joined by Phill Agnew, senior product marketer at Buffer and host of Nudge, the only podcast dedicated to consumer psychology, and the other podcast that reg...
How Just Eat used celebrities and jingles to help them become market leader - Susan O'Brien
Today I'm joined by Susan O'Brien, who is the VP Brand at Just Eat Takeaway. Just Eat are famous for their ads with celebs such as Snoop Dogg and Katy Perry, but are e...
No GUT no glory; from startup to Cannes Lions agency of the year in 5 years - Anselmo Ramos
Anselmo Ramos is the co-founder and Creative Chairman of GUT, a global independent creative agency with offices worldwide. He, along with his co-founder Gaston Bigio, ...
Creativity, Christmas and a Cardiac Crisis - Vicki Maguire, Havas
Vicki Maguire is the Chief Creative Officer at Havas London, responsible for some of the best ads of all time. Notably Asda's Elf ad in 2022 which is the happiest ad w...