James McKinven
Founder of PodPanda.co
Appears in 127 Episodes
How entertainment, brand mascots and creative testing delivered a winner for Tourism Australia - Susan Coghill
How do you market a country that's closed? Better still, how do you market a country that's closed with a top 0.1% ad creative? I speak to Susan Coghill of Tourism Aus...
How the world’s best leaders lead with speed - Sophie Devonshire
I catch up with Sophie Devonshire, CEO of The Marketing Society and author of "Superfast: Lead at Speed", about what it takes to be a great marketing leader.
Why reach-based media planning is broken and how to fix it - Karen Nelson-Field
Right now, there's a lot of attention on attention. Everyone seems to have a point of view on the role of measuring attention and its importance. So I had a chat with ...
Why all car adverts are the same - Kirsten Stagg, Skoda
Why are all car ads the same? Well that's the question I asked Kirsten Stagg, Marketing Director at Skoda UK, to find out how we can make more effective automotive adv...
Can marketing save the planet? - Leo Rayman, Eden Lab
I speak with Leo Rayman, formerly CEO at Grey UK, on what brands can do to take a more sustainable approach to business and how he's tackling it with his new consultan...
How a great culture led to creativity at KFC - Meghan Farren, KFC CMO
I speak with Meghan Farren from KFC, about some of the pivotal moments in the fast food giant's marketing history, including the infamous FCK campaign and how they add...
5 ways to make effective advertising - Jon Evans
Producer James set me the challenge to record a bonus episode while I'm on holiday, so I thought I'd reveal the secret to increasing your market share with 5-star adve...