Jon Evans
Host of Uncensored CMO & System1 CMO.
Appears in 116 Episodes
A marketers guide to a squiggly career - Helen Tupper, Amazing If
Work is fundamentally important to the quality of our lives and we are surrounded by more change and choice than ever before. Our careers have become far less predicta...
Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA
Edward Pilkington is the Chief Marketing & Innovation Officer at Diageo North America, managing a portfolio of the biggest brands in the world, including Guinness, Joh...
How Google put humanity into technology - Nishma Robb, Google UK
Nishma is responsible for leading brand and reputation marketing for Google in the UK. She has led many of Google’s acclaimed projects and campaigns including Digital ...
Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe
Richard Warren has spent his career working in and growing agencies, but most recently has worked in house at one of the UK's largest banking group, Lloyds. In 2000 Ri...
From start up to £10 billion; building the ultimate challenger brand - Rebecca Dibb-Simkin
Rebecca Dibb-Simkin is the Chief Product and Marketing Officer at Octopus Energy Group. Previously at British Gas, Rebecca has helped scale Octopus into an impressive ...
Humour, purpose & beating imposter syndrome - Jo Arden, Ogilvy UK
Jo Arden is the Chief Strategy Officer of Ogilvy UK, and she joins me on the podcast to talk all things strategy. What's involved, why it's important and how to make a...
Eyebrow raising McDonald's advertising - Chaka Sobhani, Leo Burnett
Chaka Sobhani is Chief Creative Officer of Leo Burnett London. With 20 years of experience as an award winning director, writer and creative director, she has worked f...
Better Brand Health - Jenni Romaniuk, Ehrenberg-Bass
Professor Jenni Romaniuk is the International Director of the world-famous Ehrenberg-Bass Institute and author of Building Distinctive Brand Assets and How Brands Grow...
Feel free to ignore this podcast episode - Richard Shotton
A return for podcast guest number 1, Richard Shotton, following the launch of his brand new book "The Illusion of Choice: 16½ psychological biases that influence what ...
How not to plan - Les Binet & Sarah Carter
Les Binet and Sarah Carter are planning royalty. Starting out at the iconic BMP, the agency which evolved over time to become adam&eve today, they are the planners beh...
Why every marketer should be more pirate - Sam Conniff
In this episode I'm joined by Sam Conniff, the author of Be More Pirate, creator of Uncertainty Experts and stand-up comedian. I speak to Sam about what marketers can ...
How to build habit-forming products - Nir Eyal, Part 2
Nir Eyal is back for the second part of this 2-part Uncensored CMO series. This episode, we talk about the book that made him famous - Hooked - and how you can apply h...
AdContrarian on why online advertising is a scam - Bob Hoffman
Bob Hoffman, the Ad Contrarian, speaks to the Uncensored CMO.
Indistractable: the marketer's secret weapon - Nir Eyal, Part 1
Nir Eyal is the author of Indistractable (and Hooked), so I caught up with him to find out how we can focus on the important tasks and not get distracted.
Mark Ritson's uncensored review of the best ads of 2022
What were the best ads of 2022? I sit down with everyone's favourite uncensored marketing professor, Mark Ritson, to discuss.
Making iconic high street retailer, Boots, relevant again - Pete Markey, Boots
What does it take to be the CMO of an iconic British high-street retailer, like Boots? Pete Markey shares his valuable wisdom and insights from a career at the very top.
Lessons from Aldi's IPA Gold winning Kevin the Carrot - McCann
As Christmas ad season is in full swing, I speak to the planning and strategy team from McCann Manchester, the agency that created Aldi’s Kevin the Carrot.What we cove...
Advertising creativity in times of crisis
The most returned guest in Uncensored CMO history, Orlando Wood, is back. He made a brief cameo last episode but I wanted to dive deeper into creative styles that work...
Ritson on Recession: what every marketer needs to know
As always, Mark Ritson packs a punch in this episode. But a punch that is much needed in hard times. We tackle how to approach marketing in a recession, the smart way ...
How entertainment, brand mascots and creative testing delivered a winner for Tourism Australia - Susan Coghill
How do you market a country that's closed? Better still, how do you market a country that's closed with a top 0.1% ad creative? I speak to Susan Coghill of Tourism Aus...
How the world’s best leaders lead with speed - Sophie Devonshire
I catch up with Sophie Devonshire, CEO of The Marketing Society and author of "Superfast: Lead at Speed", about what it takes to be a great marketing leader.
Why reach-based media planning is broken and how to fix it - Karen Nelson-Field
Right now, there's a lot of attention on attention. Everyone seems to have a point of view on the role of measuring attention and its importance. So I had a chat with ...
Why all car adverts are the same - Kirsten Stagg, Skoda
Why are all car ads the same? Well that's the question I asked Kirsten Stagg, Marketing Director at Skoda UK, to find out how we can make more effective automotive adv...
Can marketing save the planet? - Leo Rayman, Eden Lab
I speak with Leo Rayman, formerly CEO at Grey UK, on what brands can do to take a more sustainable approach to business and how he's tackling it with his new consultan...
How a great culture led to creativity at KFC - Meghan Farren, KFC CMO
I speak with Meghan Farren from KFC, about some of the pivotal moments in the fast food giant's marketing history, including the infamous FCK campaign and how they add...
5 ways to make effective advertising - Jon Evans
Producer James set me the challenge to record a bonus episode while I'm on holiday, so I thought I'd reveal the secret to increasing your market share with 5-star adve...